About Sudhir Jha

Welcome! I'm Sudhir Jha, a content and growth strategist with extensive experience in scaling digital products, particularly in the news app and website domain. My expertise lies in crafting innovative content strategies and driving growth through collaborative efforts with cross-functional teams, including Product, Tech, and Design.

With a rich background in content and growth strategy, I've honed my expertise through impactful roles at Dailyhunt, Inshorts, and Network18. A journalist at heart, my journey began at IIMC, where I cultivated a deep understanding of storytelling and audience engagement, now shaping strategies that drive digital growth.

Throughout my career, I have led end-to-end experiments and developed interactive strategies that have delivered measurable results, such as significant increases in Daily Active Users (DAU), improved notification Click-Through Rates (CTR), and enhanced user engagement metrics like time spent on apps. 

 My approach is deeply rooted in data-driven decision-making, utilizing A/B testing and aligning strategies with business goals. My areas of specialization include: 

• Content Strategy & Planning: Building compelling content frameworks tailored to audience needs.
• Notification Strategy: Optimizing user communication for better engagement and retention.
• Growth Strategy: Identifying and implementing scalable solutions from 0 to 1 to drive product success.
• Data Analysis: Leveraging insights to inform decisions and achieve business objectives.